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BUSN 2380 - Principles of Marketing |
Principles of Marketing is a study of basic marketing principles and practices, including the selection of target markets and the development of the marketing mix (product, price, promotion, and the place of distribution). Note: This course was formerly BSMG 2220 Prerequisites: BUSN 1305 or BUSN 1340 or instructor's permission 3 Credit Hours - 3 Lecture Hours (F, S) Note: Course not designed for transfer. 3.000 Credit hours 3.000 Lecture hours Levels: Undergraduate Schedule Types: Lecture Technologies Division Division Business Management Department Course Attributes: Limited Transferability |